Since its creation in 1970, ASMAC has not only changed the communication landscape of Cameroon but that of Central Africa as a whole because it does not harbor only Cameroonians but receive those from neighboring Gabon, Tchad etc, who together with Cameroonians, get into any field of this institution by writing an entrance examination.
The advanced school of mass communication (ASMAC) known by its French acronym ESSTIC (L’Ecole Supérieure des Sciences et Techniques de L’information Et De La Communication) is an institution of higher learning focused on professionalism.
Though it is located in the campus of the university of Yaounde I Ngoa-Ekele it is placed under the tutelage the university of Yaounde II SOA and under the professional and academic mentorship of the ministries of higher education and communication.
The institution has as director Pr. Laurent Charles BOYOMO ASSALA, and assisted by the director in charge of studies Dr. Alice NGA MINKALA.
Before becoming what it is today the government saw the need for opening up a communication school in Cameroon as a result of the changing times and in 1970 the l’Ecole Supérieure International de Journalisme de Yaouunde (ESIJY) was birth then in 1981 it was changed to L’Ecole Supérieure des Science et Techniques de L’Information (ESSTI) to suite demand.
The high need for professional training in 1991 led to the creation of new fields public creation known today as corporate communication which resulted to the present name ESSTIC.
In 1994 three other fields were created which include; advertising, information and documentation and publishing.
Today ASMAC is proud of five fields; journalism, cooperate communication, advertising, information and documentation and publishing.
The ASMAC campus consists of the main administrative building which is adjacent to the faculty of education of the university of Yaoude I, this administrative building harbors the students of the final year, the printing press, the library as well as the Campus radio which serves as a training tool for students and helps in practical exercises under the watchful eyes of the school administration.
A walk further down adjacent to amphi 1001 of the faculty of science is where the rest of the ASMAC campus is situated, meaning the majority of the student population and other administrative offices such as heads of departments as well as offices in charge of regulating student’s difficulties.
In order for students to learn in a completely healthy environment ASMAC’s campus has beautiful flower beds which adding to the beauty and splendor of the campus.
Cleanliness is next to Godliness, reasons for trash cans found at every corner of the school campus including the different classrooms.
In ASMAC professionalism is not only thought in the books but also put to practice as students are being reminded to dress properly and respect school rules and regulations.
Learning does not end at the bachelors level but it extends to the doctorate making ASMAC a reference due to the renowned names in communication who are all products of the institution.
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