Yes Cameroon, a social enterprise, has organized a conference to discuss branding and packaging of made in Cameroon products. It took place on August 27, 2020 at the Djeuga Palace Hotel in Yaounde.
By 11: 30am, participants; marketing experts, graphic designers and invitees were already seated at the Sanaga Conference Hall of the hotel.
At the front door, enterprises products were exposed such as the Centre Francais Du Digital Marketting, Sodab Creative, and Hydrotecam Sarl including others.
For the Director of the Centre Français du Digital Marketing, Murielle Geutchuise, says ‘‘we are here to promote our brand, to show all what happens in branding as a plus for young entrepreneurs’’.
The ceremony then starts at 11: 50am with the singing of the national anthem.
Gilbert Ewehweh Managing Director of YES Cameroon made an opening speech reminding this day as a special one ‘‘the celebration of our first conference on branding and packaging’’ he said.
He later defined branding as an important tool which permits an entrepreneur to have profits.
Throughout the day, different panelists shared practical advice and modern marketing strategies in a bid to develop branding strategies of local entrepreneurs.
The conference ended at 17: pm scheduling the next conference on September 25, in the economic capital, Douala.
Later on, a cocktail was offered by the startup’Nkap Inc.
As such personalities present included the representative of the Minister of Commerce Luc Magloire Atangana, the Director of the Central Africa UN Economic Commission for Africa, Antonio Pedro, the president of Cameroon Association of Entrepreneurs, Styve Tchanchuang, among others.