This commercial technique and its stakes would be at the center of discussions during a talk organized by the group Premium from Advertisement level three of the Advanced school of Mass Communication (Asmac).
Several techniques now exist when it comes to the promotion and communication of a particular product. It can also be about the promotion of an event.
The essence of the matter refers to the usage of personalities and celebrities by companies for advert purposes. Professionals call it Influential marketing. It has become a fundamental technique; believing that renown people who grab a lot of followers on their social media platforms have the capacity to act as push factors in consumers’ decision making.
Is that true? One never knows. But what is sure is that such a probe would be discussed on Wednesday February 10 2021 through a video-conference on the application dubbed Zoom.
At the center of discussions: stake of influential marketing regarding the promotion of products in Cameroon. To elaborate such an issue, the stakeholders invited would emphasize themselves on firstly its theoretical aspect. Later on, a link would be opened to other communication techniques and they would then settle on the practice of the web influential profession.
The encounter would bring together some professionals of advert and communication. These personalities include experts like Thiery Pakeu, an influence marketing specialist and Brand manager reserve at Diagnose-Guiness.
He will not be alone to discuss. Suzanne Anoukaha, influence marketing campaign manager at Orange Cameroon will join him. Her presence would help in using her company as case study as the company has recently being among those making use of the influence marketing technique. She is not going to be the only woman at the table of discussions.
This third invitee is the General Manager of Je_wanda_magazine. She is known as Céline Victoria Fotso. The last invitee is considered as one of the most popular influential in Cameroon especially in the web domain; that is Steve Fah. It all starts at 12: 45 am.